Karan Johar’s Siddharth Malhotra-starrer Student of the Year does well with distributors

You know a film has been marketed just right when, besides the hordes of movie-goers, the industry shows a load of interest as well. Such is the case with Karan Johar’s upcoming film titled Student of the Year. The fifth movie directed by Karan Johar, following his previous films including Kuch Kuch Hota Hai (1998), Kabhi Khushi Kabhi Gham (2001), Kabhi Alvida Naa Kehna (2006) and My Name Is Khan (2010), Student of the Year will star three newcomers in the lead, Siddharth Malhotra, Varun Dhawan and Alia Bhatt.

As per reports, distributors have considered the upcoming film by Karan Johar to be a goldmine of sorts. According to distributor Anil Thadani, “More than the trade, what is important to note is the curiosity among the audience at large. Despite featuring newcomers, this is a big-scale film like a Khanstarrer and people are looking forward to watching it in the cinemas. Siddharth, Varun and Alia seem to have already been accepted by the audience.” This simply goes to prove just how well the film could do once released. And the novelty of this Karan Johar directorial venture isn’t all that’s driving the masses in. the film’s soundtrack has received a tremendous response and has set feet tapping across webspace. “After long, we have a complete album that has been so widely appreciated. People are loving Vele as much as they’re loving Ishq Wala Love and The Disco Song. I won’t be surprised if this breaks the clutter and does big numbers at the box office,” says Thadani.

Also, Karan Johar has stated previously that his love for films certainly doesn’t revolve around the profits they rake in. “I wouldn’t be able to sleep at night if I just made a film to make money. There has to be more to the film even if there’s a chance that it may go wrong. And I have gone wrong. I have made films that haven’t worked. But I have never made films just for money. I’d never make a film which people would call a package. That would kill me,” says Karan. The director has been known to spend extravagantly on his films, all of which have managed to score well at the box office.

Karan Johar’s Student of the Year will release on the 19th of October, 2012.