Siddharth Malhotra, Varun Dhawan and Alia Bhatt sign their first endorsement deals!

Bollywood bigwigs working as brand ambassadors aren’t a new phenomenon. Several times before, some of Bollywood’s biggest stars have been the face of a brand and have given fans a chance to better-connect with products and services. Well, times have changed now and newcomers seem to have taken up the cause of brand endorsements. Recently, several fresh faces in B-town have begun starring in advertisements, drawing in their fans to take notice of these brands.

Some of the brand endorsement-realm’s newest flag-bearers are Karan Johar’s newbie trio, Siddharth Malhotra, Varun Dhawan and Alia Bhatt, all of who made a debut in the film Student of the Year. This campus romance hit the big-screen on the 19th of October, 2012, and was proclaimed a blockbuster. The three young actors have already begun working on  their next films and have signed their first endorsement deals too!

Speaking about newcomers taking up endorsement deals, veteran ad man Alyque Padamsee says “Modeling agencies at times suggest advertising companies if they have interesting clients. For example, look at Anushka Sharma. She was a model before she became a star, and she was doing several advertisements before she became an actor. So as soon as she became an actor and her films were a hit, all the brands who had signed a contract with her were happy since they could now capitalise on her newfound fame. So, companies like to capitalise on such talented people.”

Stay tuned to your television screen to catch Varun, Alia and Siddharth in their first advertisements!